A few days back, every tech blog was raving about Google+ being the strongest competitor Facebook has ever seen. But users are now finding Google+ not as interesting as they thought it would be when it was launched.
Google+ started superbly with record 10 million users in its first week. It was said that Facebook’s days were gone and Google+ will mark the beginning of a new era. Ranging from startup blogs, even blogging giants were covering great success of Google+. But recent data shows that Google+ traffic has fallen due to users spending very less time on it.
According to a company called Experian Hitwise, Google+’s traffic fell nearly 3.7%. At the first look, this data seems insignificant but if you consider the total population on Google+, which is more than 20 million, it depicts a hell lot of users.
There can be several reasons for Google+ traffic loss. The major reason is that it is still in field testing stage which restricts users to join it without an invitation from an existing member. Another reason is that Google+ is not yet open for organizations which means no fan pages like Facebook.
Though these stats will not be a problem for Google+ in near future, but if it is planning to replace Facebook, this should prove to be a wake up call for it.