The micro blogging site Twitter has introduced a new feature which will allow users to promote their tweets by paying a certain amount of fees to the social networking giant.
These type of ads will be visible to users who follow the advertiser’s brand and will be similar to a normal tweet. As far as we know, companies have started using this feature and currently their followers have started receiving their “paid tweets”.
According to TechCrunch, Adam Bian, the global revenue chief of Twitter, said that,“We’ve found that 20 to 40 percent of users follow one or more brands on Twitter. The one problem we’ve heard from users is that when there is exclusive content or deals, there’s a chance they might miss them.”
Though this service is not a surprise as its beta version has been there since March, it is still worth noting that this is the first time that Twitter has deployed its business strategy.
Till date, users are getting tweets only from the brand they follow, but this policy may get updated in future. One thing good about this feature is that companies will have a large social platform to advertise their products.
Now it is time to talk about some issues with this feature. Technogazette has seen these type of ads and we feel that they can be easily ignored as no new feature in these ads has been used. Some users may find them similar to Facebook ads thus there is no original thought.
We’ll keep you updated on this news.