Salesforce.com has acquired Rypple, a provider of social software to the big tech giants like Facebook. The terms of the acquisition have not been made public yet. With this acquisition, Salesforce.com has entered the venture of human resource software and this is being seen by many as an attempt to challenge the huge user base of SAP AG and Oracle Corp, both of which occupy the top positions in this sector.
According to the official website of Rypple, it helps managers ensure their teams get the continuous feedback they need to stay aligned, learn faster, and consistently achieve their goals. Plus since most of its clients are the big players in the tech and social industry, we cannot doubt about its capabilities.
According to Executive Vice President of Salesforce.com John Wookey, they are developing HR software which can be used by various companies for recruiting, training and monitoring their employees. Salesforce.com will become a major player in the social media after this acquisition.
On the other side, when asked about this acquisition, the executives of both Oracle and SAP AG declined to comment.
Both Oracle and SAP AG see Salesforce.com as a major rival as they have spent a lot of money and resources in past to compete with Salesforce.com in the area of web based programs.
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