Adobe Releases HTML 5 Web Animation Tool

Adobe has launched a public preview of its HTML 5 web animation tool called Adobe Edge. It is basically a web motion and interaction design tool and it saw its release yesterday.

This is the first product of the company which enables users to create animated content without using Flash. A user can choose from HTML5, CSS3 and JavaScript for creating animated content.

The tech giant has made this software free of cost as it needs to have feedback from developers. This is the first ever web based animation tool which is specially designed for HTML 5.

There is an interesting fact related with the name of this software. This software and Adobe’s free newsletter share the same name, thus confusion may arise among users.

Adobe has made it clear that the Adobe Edge is meant to co-exist with the existing Web Design tools and it will not replace tools like Dreamweaver and Flash.

The launch of the Adobe Edge is a smart move by the software giant as it will give the San Jose based company an “edge” in the web design market.

Moreover unlike some of its other products, Adobe Edge is free of cost and believe it or not, this factor will certainly attract many users.

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Adobe Acquires EchoSign, An Online Electronic Signature Service

In a surprising move today, Adobe Systems acquired EchoSign, a developer of Web-based electronic signature platform. The details of the acquisition have not been made public yet.

According to Adobe’s Acrobat blog, the EchoSign technology “will be integrated with Adobe’s other document services including SendNow for managed file transfer, FormsCentral for form creation and CreatePDF for online PDF creation.”

This deal will help Adobe Systems to increase its consumer base as EchoSign reportedly has over 3 million users. Moreover, this move will enable Adobe to improve its document-handling software which is one of the main products of the company.

Though the use of electronic signatures is on rise, still, it hasn’t been able to see the mainstream. Now, since Adobe is going to enter this area, this sector will eventually grow, seeing the brand power of Adobe Systems.

Currently, EchoSign provides its services to many small and medium-sized businesses and its Application Programming Interface (API) is offered to the companies which enables them to integrate the signature technology with their own procedures for sending, tracking and signing of their documents.

Jason Lemkin, CEO of EchoSign, stated that, “Together, our aim is to make electronic signatures the standard way for people to sign documents and automate contracting.”

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