Twitter’s Worth Reaches $8.4 Billion After Funding

The micro blogging giant has become a $8.4 billion company due to a “significant” round of funding from companies worldwide. Digital Sky Technologies, a Russian firm known for its investment in various social networking sites has contributed a “generous amount” to Twitter.

Officially, no financial details were disclosed but if insider claims are taken into account, the San Francisco based social networking giant raised nearly $800 million which was rounded to $8.4 billion after the deal.

It was also said that Twitter will take 50% of this investment and the rest will be spent for buying the shares of the existing share holders.

Twitter has nearly 600 employees and seeing the success rate of this social network, we won’t be surprised if we see more investments like this in future.

After the launch of Google+, Facebook’s competition with Twitter was sort of finished. As Facebook and Google+ are fighting continuously for the crown of best social network, Twitter played a smart game by staying out of their fight.

Though Twitter is not big as both Facebook and Google, still its growth rate shows that it could beat them in a couple of years if it keeps on growing at a fast pace.

Will Twitter introduce some new features if it keeps on securing huge investments like this?

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Twitter To Introduce Paid Tweets ?

The micro blogging site Twitter has introduced a new feature which will allow users to promote their tweets by paying a certain amount of fees to the social networking giant.

These type of ads will be visible to users who follow the advertiser’s brand and will be similar to a normal tweet. As far as we know, companies have started using this feature and currently their followers have started receiving their “paid tweets”.

According to TechCrunch, Adam Bian, the global revenue chief of Twitter, said that,“We’ve found that 20 to 40 percent of users follow one or more brands on Twitter. The one problem we’ve heard from users is that when there is exclusive content or deals, there’s a chance they might miss them.”

Though this service is not a surprise as its beta version has been there since March, it is still worth noting that this is the first time that Twitter has deployed its business strategy.

Till date, users are getting tweets only from the brand they follow, but this policy may get updated in future. One thing good about this feature is that companies will have a large social platform to advertise their products.

Now it is time to talk about some issues with this feature. Technogazette has seen these type of ads and we feel that they can be easily ignored as no new feature in these ads has been used. Some users may find them similar to Facebook ads thus there is no original thought.

We’ll keep you updated on this news.

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