Microsoft has tried its best to boost its smartphone sales but recent data from comScore shows that Microsoft’s share in US smartphone market has decreased from 7.5% to 5.8%, nearly 38%, which is not a good sign for the company’s future in smartphone sector.
Recently, Microsoft’s Mango OS, which is said to be the best software update by the tech giant till now, was deployed in Fujitsu-Toshiba’s IS12T and it is expected that major manufacturers will also be using this OS in their future handsets.
But the thing here is that “Mango” is yet not widely available in the market and even when it does, there is no guarantee that it will be able to create a buzz as experts say that its competition will be with the iPhone 5 and some major Android based smartphones.
Microsoft Windows Phones are quite good but they haven’t enjoyed the limelight as much as the handsets based on Android OS and the iDevices.
Most likely, the reason behind this is that Windows Phones are not advertised as much as its competitors especially in third world countries who are the largest consumers of smartphones. Secondly, it is not as cost effective as Android based handsets.
Will “Mango” be able to boost Windows Phone sales or has it been a bit late to do the needful?