Nokia is currently undergoing the worst period it has ever seen in its 15 years of business. First it was thrown from its first place by Apple and now Samsung has kicked it out from its second position in smartphone sales.
Nokia held the crown of being the world’s largest smartphone seller but due to its bad sales and tough competition by Apple Inc. and Samsung has made it ending up at the 3rd position. This is first time in the history of the company that it has been replaced by its rivals.
Apple recently announced its second quarter sales to be around 20.3 million iPhones which is the best till now from the American giant. Samsung also sold over1 19 million smartphones which is far ahead of Nokia, which only sold 16.7 million units.
Nokia did not comment on this but an insider said that this may be due to the low demand in smartphone sector. But had low demand been the cause, Apple’s and Samsung’s sales would have been affected too, so it is not the case here.
Nokia has recently announced that it will be dropping its Symbian platform and has made a deal with Microsoft to use its Windows Phone Platform in its future handsets. With this move, Nokia clearly has lost its USP.
Do you think Nokia will be able to get back its position of leading manufacturer?